Wednesday, 21 June 2017

Kim Kardashian's new make-up kits (worth $14.4 million) sells out in minutes

Kim Kardashian debuted her new KKW Beauty contour and highlight kit line on Wednesday and it all sold out within minutes.

The beauty brand was estimated to net Kim $14.4 million in sales within minutes and it apparently hit the target set after 300,000 units that were produced of her $48 Creme Contour & Highlight Kit sold out.

Kim was very active on social media during the launch as she posted every time one of her products sold out at one point even writing: 'I can't believe it! In just a few minutes!'

For the first release, the wife of Kanye West sold four different sets in light, medium, dark, and deep dark skin tones.

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