Thursday, 17 August 2017

President Trump appoints Hope Hicks as interim communications director

US President, Donald Trump’s longtime aide, Hope Hicks has been named interim White House director of communications, the administration said Wednesday.

Hicks who is currently the director of strategic communications, is expected to help the President find a permanent person for the job.

This comes at a time when the President is under serious scrutiny and condemnation for his statement on the violence in Charlottesville.

Hicks will have to speak to the media on Trump’s statement on the violent rally by white nationalists.

Hicks was a spokeswoman for Mr. Trump during his presidential campaign and at the Trump Organization.

The Communications Director position was held by Anthony Scaramucci for 10 days before an ouster that saw him kicked out of the White House following a New Yorker interview that went wrong.

Hope Hicks is not new to the Trump family. Before her stint as press secretary for the Trump campaign, Hicks worked with Ivanka Trump’s fashion line after the PR firm she worked for assigned her to Trump organisation accounts. In 2014, she got Donald Trump’s attention and as she said in an interview with New York Magazine, “Mr. Trump looked at me and said, ‘I’m thinking about running for president, and you’re going to be my press secretary'”.

With zero political experience but a family background in Public Relations, Hicks became Trump’s media handler. GQ wrote of her, “It was her job to facilitate Trump’s rebuke of the Pope …it was she who helped malign a female reporter who’d been manhandled by Trump’s campaign manager, immediately claiming she was a lying attention hound…” According to the magazine,  her father, Paul B. Hicks, his own father and her maternal grandfather all worked in PR while “her mother worked as a legislative aide for a Democrat”.

Hopester, as President Trump likes to call her, modeled for Ralph Lauren at the age of 11 and is a friend of Ivanka and Jared Kushner. GQ caller her, “a hugger and a people pleaser, with long brown hair and green eyes, a young woman of distinctly all-American flavor”.

Hicks, unlike many of Trump’s media staff, is averse to social media and up until this new role had no direct dealings with the press or any reason to be in front of cameras.

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