Wednesday, 15 May 2019

"Big Brother armed me with tools to transform my life" Ifu Ennada covers Flair Magazine’s Latest Issue

Ex-Big Brother Naija housemate, Faith Uloma Iheme, better known as Ifu Ennada is The Nation Newspaper’s Flair Magazine cover star.

In an interview with the publication, the beauty entrepreneur and actress gives readers an insight into her humble beginnings, running a successful multi-million-naira business, her thriving acting career, as well as her hopes and dreams for the future.

Read excerpts below.

On the journey to establishing a thriving business: When I launched my beauty brand – beautIFU Ennada, 9 months ago it was quite a memorable time for me. Before that experience, I was just a girl with dreams of owning a successful multi-trillion dollar business. Although I haven’t gotten to the trillion-dollar part yet, there’s a multi something in my story now. I remember days that I would sit in my dad’s house in the swamps of a slum and just visualize my dreams. That was after I have done everything physically possible to achieve them. There were days that I would cry and go without food after sending all I had to my family. But no matter how hard things got, I never gave up. So it was a very memorable day when family friends and the media gathered as I launched my business- beautIFU Ennada. I was inspired to go into hair care after I suffered severe hair loss and couldn’t find any effective remedy. After extensive research, I discovered amazing natural hair-care recipes that became my remedy. This was about two years ago when I also returned to natural hair. I had always hated relaxed hair because of how lifeless it seemed on me. I finally launched my business 9 months ago after I left Big Brother.

On her first job: My first job was a receptionist job. Although, I ended up being the cleaner, messenger and Personal Assistant to my ex-boss. I was just 17 years old at the time. I was in school at the time but worked to support my family and myself. My salary was just N7,000, but I worked so hard that when I left, I was greatly missed. My ex-boss actually asked me to return with a promise to increase my salary, but I knew my time there was done and it was time to move on to greater things. It was a very interesting experience. There I learned to be versatile, manage people way older than I was, as well as work under pressure.

On her acting career: Going down memory lane, I must say that before Big Brother I was getting good roles. Right now things have gotten better and the experience is very inspiring for me. My first cinema film, “Hire a Woman” by Chinney Love Eze, is the highest-grossing Nollywood film from January 2019 till date. I have some films that will be released in cinemas soon, such as  “Mad About You,” and also, “The Lost Okorochi,” a film by Abba T. Makama, which I am really excited about. I also have more unreleased film and TV projects, which you will be seeing very soon.

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